To ensure you aren’t caught off guard by supposed sales or fake discounts, the Federal Consumer Protection Agency (Profeco) issued an official statement recommending that all shoppers check the prices of products for Buen Fin 2026 in advance.
With just under a month to go before the event begins, the authority has launched a nationwide monitoring initiative so you can verify whether that TV, game console, or washing machine has actually dropped in price—or if the price was simply raised weeks earlier to create the illusion of a sale.
How do you check prices?
It’s very easy: just go to the “Who’s Who in Prices” platform via the official website elbuenfin.profeco.gob.mx.
Once there, select your city, choose the category you’re looking for (ranging from TVs, cell phones, computers, tablets, cameras, speakers, and projectors to refrigerators, stoves, washing machines, vacuum cleaners, irons, and fans), and filter by brand and model.
The platform will display the minimum, maximum, and average prices, as well as a history of price fluctuations, collected directly from retailers.
In addition to finding the addresses of stores that sell the item you’re interested in, you’ll be able to make smart decisions by evaluating whether it’s better to pay in cash or take advantage of interest-free installment plans.
Authorities suggest paying off existing debts, planning a strict budget, and identifying your true needs before using a credit card.
Now you know: checking the prices of products for Buen Fin 2026 is the best way to avoid misleading offers and make truly responsible purchases.
