If you’ve ever come across a honey-colored dog on the street, you’re going to love this. The famous“caramel dog”—yes, the one that seems to be everywhere—has been recognized as Mexico’s representative canine symbol by the State of Mexico’s Environmental Protection Agency (PROPAEM).
Although it is not an official breed, this mixed-breed dog with light brown or sandy fur now shares the spotlight with iconic breeds such as the Xoloitzcuintle, the Chihuahua, and the Calupoh.
This recognition is no small matter: it represents millions of mixed-breed dogs in the country and seeks to give them the cultural value they deserve. Because yes, the caramel dog has gone from being a viral meme to a beloved symbol of Mexican identity.
More than a meme: a boost for adoption
Behind this designation lies an important message. The initiative seeks to promote responsible adoption and raise awareness about the plight of abandoned animals in Mexico, which has one of the largest populations of stray dogs in Latin America.
The origin of this idea stems from a similar campaign in Brazil launched by the Pedigree brand, which sought to increase adoption of the “vira-lata caramelo,” an iconic mixed-breed dog in that country. The strategy even included DNA testing to dignify these dogs and position them as part of the cultural heritage.
On social media, the conversation didn’t take long to start. While some celebrate that these dogs are finally being recognized, others are also calling for visibility for more mixed-breed dogs, such as the“Mexican white dog,” and demanding stricter laws against animal abuse.
The truth is that the caramel dog has already earned a place in the heart (and now also in the culture) of Mexico. And yes, you probably have one in your neighborhood, too.