In the pulquerías, in the taco stand and in other types of businesses. The sign has been present in the urban landscape of CDMX for many years. Explore its history and identity in this exhibition about signs. Admission is free.
“Los rótulos no deben morir” is an exhibition in which you will see about 100 pieces about the sign. They are divided into five cores:
- The pulques
- Photography
- The Tepito neighborhood
- The signs of Tepito
- The new sign makers
Through a press release from the Ministry of Culture, it was explained that the exhibition explores the sign as a trade and urban memory. During your visit you will see photographs from the 1930s, as well as images taken by Tina Modotti and Yolanda Andrade, for example.
In addition, you will learn different historical facts about this trade and the importance of the pulquerías for signs and advertising.
Where can I see the sign exhibition in CDMX?
The first thing you should know is that the exhibition opened its doors on December 17 and you can visit it until April 6, 2026. Admission is free. It is located at the Galería José María Velasco (Peralvillo 55, colonia Morelos).
In addition to photographs you will see other pieces, including signs made with different techniques such as airbrush and brush. The gallery is open from Tuesday to Sunday from 10:00 to 18:00 hours. Take advantage of the vacations or the weekend to learn more about urban graphics.