On June 11, 2024, Chapultepec Castle made headlines for appearing with banners themed to the series House of the Dragon series on its exterior.
This video was published by MAX Latin America on social networks as part of the advertising campaign for the spin-off of the series Game of Thrones, which is about to release its first episode which is about to premiere its first chapter.
This advertising campaign consisted of digitally placing the flags and banners of the different noble houses that appear in the series on the most iconic properties in different cities.
In Mexico, our chosen venue was Chapultepec Castle, and images of the castle with themed flags soon went viral. However, INAH qualified it as misuse of image and issued a press release:
“It is hereby informed that the images are false, since at no time have flags, banners or any other advertising material related to said production been placed on this property, nor has the reproduction of images of this space been authorized for the promotion of the series in question. What can be seen in social networks was generated through image editing programs or artificial intelligence […] For this reason, the National Coordination of Legal Affairs of INAH will take the appropriate legal measures, because it is an improper use of images of a historic monument“, INAH said in a statement.
INAH to take legal action against MAx Latam
In the statement, INAH assures that it will take legal action against Max Latin America for the improper use of images of Chapultepec Castle for its advertising campaign.
The streaming platform should have obtained a permit for the reproduction of any archaeological, artistic or historical monument to use it for commercial purposes. This includes its replication in any medium or scale.
We still don’t know what will happen, since in the Federal Law on Archeological, Artistic and Historic Monuments and Zones there are no sanctions for the improper use of image.
About House of the Dragon
This is undoubtedly the new star series of Max Latin America, being the prequel of the famous Game of Thrones series.
The second season of this spin-off will premiere its first chapter on June 16, 2024 and will be shorter than the first, as it will consist of only 8 chapters.