Advertising Week LATAM 2026 is getting closer and closer!
From Tuesday, November 3, to Thursday, November 5, join us at one of Latin America’s premier events for marketing and advertising.
The event will take place at the Papalote Children’s Museum (📍 Constituyentes 268, Bosque de Chapultepec II Secc., Miguel Hidalgo).
Over the course of three days, professionals from brands, agencies, media, digital platforms, and the tech sector will come together to share ideas, learn about new trends, and explore what’s next for the industry.
This year’s program will cover topics such as brand innovation, creativity, media, e-commerce, technology, and the relationship between brands and their audiences.
There will also be discussions on the role of content creators and new ways to capture the public’s attention.
In addition to hearing from experts in various fields, it will be a unique opportunity to exchange experiences and network.
What can you expect at Advertising Week LATAM 2026?
The AWLATAM 2026 agenda is designed for those working in marketing, advertising, media, technology, and content creation, as well as for those seeking new ideas for their projects and strategies.
Among the topics that most catch our attention on this year’s agenda are:
- Brand innovation: how to build relevant brands and connect with audiences.
- Media and Market Transformation: New Perspectives on Advertising Investment, Planning, and Measurement.
- Creativity and culture: ideas for creating content that connects with people.
- E-commerce and Growth: Strategies for Linking Campaigns to Business Results.
- Content creators and audiences: how the relationship between brands, communities, and content creators is evolving.
- Technology and the Future of Marketing: Tools and Trends Transforming the Industry.
The agenda features various stages and sessions, so be sure to check the official Advertising Week LATAM 2026 program for the schedules, topics, and participants for each activity.
How can you get your tickets for AW LATAM 2026?
There are different ticket options, depending on the experience you want to have during the event. Here are some of the options available on the official website:
- Super Delegate: includes access to all in-person sessions, priority entry (fast track), networking opportunities, access to the VIP speaker area, and the closing celebration.
- Delegate: This pass allows you to attend all in-person sessions and access networking activities and the closing celebration.
- NewGen Delegate: offers access to in-person sessions and select networking activities for attendees aged 30 or younger. Proof of age is required.
- Press: Accreditation is required.
On the official registration site, you’ll find details about each option and can choose the one that best fits your plans.
Some of the names participating in AW LATAM 2026
As always, the lineup of speakers is extensive, rich, and diverse. Here are a few of the speakers we’re most excited to hear from:
- From Bloomberg Línea, Jimena Tolama, editor-in-chief, and Estefany Hernández, VP of Revenue and Strategy, will participate in a session on the evolution of the podcast *La Estrategia del Día México*.
- Fabiola García Salgado, Ad Marketing Manager and Country Lead at Roku, will lead a session on Connected TV and sports marketing.
- Valeria de la Torre, from PAOCME, in a conversation about resilience, representation, and the power of storytelling.
- Miriam Ríos, Sales Director for Mexico at Kivi Connected TV, and Marcos Cline Márquez, founder and executive producer of Altered.LA, will lead a session on technology, creativity, and production.
- María Andrea Rivera, Head of Enterprise Sales for Mexico at Spotify.
- Macarena Riva, co-host of Chisme Corporativo.
- Fede Vigevani, a content creator, in a conversation about entertainment as a strategy for brands.
You can check the full schedule and its updates to discover other sessions and plan your itinerary for the event.
