Hurry up and get to know SimiCasa! We’re talking about Dr. Simi’s museum that has an immersive experience and a coffee shop that serves fun cappuccinos with his face on it. The perfect time to visit is June, as access will be free during this month.
At 17 Río Neva Street , in the Renacimiento neighborhood, you will be welcomed by an eclectic mansion that becomes a treasure chest of memories. Its rooms tell the story of Victor Gonzalez, founder of Farmacias Similares. From his childhood and family life, to the beginning of his career and the foundation of his main projects.
You will see models, a replica of a pharmacy, photographs, a corridor dedicated to cartoons and many Dr. Simi botargas with different outfits.
Simiplaneta, an immersive experience at SimiCasa
Without a doubt, one of our favorite spaces is located in the basement of the building. Get your camera ready, because you will be able to visit different natural habitats through a giant screen, lights and surround sound.
You will only be able to enter the curved area with foot protectors, which will be provided on site. There is no additional cost to enter Simiplaneta.
The tour ends in a room with many giant Dr. Simi and a wall full of plush versions. There is also an area where you can color a paper doctor and your creation will be projected on a wall of screens.
Want to visit Dr. Simi’s cafeteria?
You can’t leave without trying something from Café Simi– it’s a small space that will make you feel like you’re in a Parisian bistro! Iconic on the menu are the latte and cappuccino, which are served with the face of this character. Drinks cost between $40 and $70 pesos.
There is also sweet bread, affogatos and other preparations such as salad, ciabatta and croissant. All between $40 and $110.
Take a trip to Dr. Simi’s museum, you’re sure to find something you’ll love! Remember that you can do it from Tuesday to Sunday, from 9:00 to 17:00. The entrance fee will be $100 starting July 2025.