Attention, Hello Kitty and Sanrio fans: there’s already a plan to kick off August in Mexico City. Kitty Fest is back with an edition full of kawaii products, themed experiences, and activities for the whole family in the Del Valle neighborhood.
For two days, San Lorenzo Park will become a gathering place for those who can’t resist characters like Hello Kitty, Kuromi, My Melody, Cinnamoroll, and Pompompurin. The event will bring together dozens of vendors offering official merchandise, imported items, and collectibles that are hard to find in regular stores.
A kawaii bazaar with themed food and exclusive items
One of Kitty Fest’s biggest attractions will be its massive themed bazaar. Here you’ll find plush toys, collectible figures, accessories, clothing, stationery, and a wide variety of products inspired by Sanrio’s most beloved characters.
In addition, there will be a food court featuring themed food, pastries, and drinks that are sure to delight both fans of kawaii culture and those looking for a unique experience during summer vacation.
There will also be decorated photo booths where you can take a selfie with Hello Kitty and Kuromi. As a bonus, the first shoppers to make a purchase will receive special gifts.
Raffles, surprises, and activities for the whole family
The festival will also feature games, raffles, and activities designed for all ages. Among the new features of this edition is the official launch of a loyalty program that will offer exclusive benefits to festival-goers.
The event’s theme coincides with Kawaii Summer and Cat Month—a combination that makes this celebration even more special for fans of Japanese pop culture.
If you’ve been searching for that collectible item you can never seem to find, or if you simply want to spend a weekend surrounded by cuteness, pastel colors, and iconic characters, this festival could become one of your favorite plans for August.
📅 August 1 and 2, 2026
📍 San Lorenzo Park (San Lorenzo s/n, Colonia Del Valle, Benito Juárez district)
🕛 11:00 a.m. to 5:00 p.m.
💸 Free admission
