You have a new option for your next trip! Izamal, in Yucatan, is a completely yellow magical town. But that’s not all, because Forbes has named it one of the 50 most beautiful towns in the world for 2025.
What makes this place special? Izamal, also known as Ciudad de los Cerros, was established over a Mayan urban center.
Today this town is also known as the City of the Three Cultures, as it is a fusion of the pre-Hispanic, colonial and modern periods.
The truth is that the colonial architecture stands out, because after the Spanish conquest new buildings were installed and the Mayan pyramids, which were classified as hills, were covered.
Today, the people who live in Izamal have decided to make it a yellow town; houses, businesses and buildings combine this color with some white details.

There are many theories about the reason for its yellow color: some say it represents corn and others the Mayan sun. It is also said to be a symbol of energy and elegance. What is a fact is that this makes Izamal a unique town, ideal to visit sometime.
One of the 50 most beautiful towns in the world, according to Forbes
The famous publishing company Forbes published the 2025 list that recognizes the 50 most beautiful villages in the world (The World’s 50 Most Beautiful Villages 2025, According To Experts). The final selection is based on recommendations from the experts of Unforgettable Travel Company.
Villas in England, villages in Ireland and picturesque places in Italy are some of the sites considered. Of course, Mexico could not be missing.

Izamal is ranked 25th in the competition. The review emphasizes the yellow color of this magical town, with analogies to that of a beehive.
The article talks about the majesty of one of its pyramids: the Kinich Kak Moo. It also talks about its colonial architecture and even the marimba music that plays in its streets.
Meanwhile, at night, Izamal vibrates with marimba music and candlelit taverns serving cochinita pibil (slow-roasted pork) and cold horchata (sweet rice milk), while fireflies dance on its yellow walls.
The main tourist attractions

There is no doubt that this town is charming. However, there are some tourist attractions that we recommend you not to skip, if you have the opportunity to visit it. For example:
- Izamal Archaeological Zone and Kinich Kak Moo pyramid.
- Ex-Convent of San Antonio de Padua
- Chapel of Los Remedios
- Itzamna Park
- Municipal market
Do you need more reasons to discover this place? Plan your next getaway and don’t miss the experience of being in a town that wears the same color.